There’s something I have to get off my chest. If you really need to, just read the TLDR and listen to the Justin Bieber parody posted below. If you’re confused by the lingo, the rest of the post will fill in any gaps.

TL;DR: Benchmarketing, the practice of using benchmarks for marketing, is bad. Consumers should run their own benchmarks and ideally open-source them instead of relying on an internal and biased report.